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An advertising campaign for Coca-Cola’s Glaceau Vitamin Water brand, which appears to encourage staff to take unwarranted sick days, has been criticised by the former head of the CBI, as well as small business groups.

The text of the advert reads: “If you’ve had to use sick days because you’ve actually been sick, then you’re seriously missing out….the trick is to stay perky and use sick days to just not go in.”

Lord Jones, the former head of the CBI, was critical of the advert on the BBC's Working Lunch programme, commenting: "The last thing in the world we need is the younger generation thinking they don't have to work.”

The Forum of Private Business has also denounced the advert, declaring it: “unacceptable to encourage workers to throw ’sickies’ in order to sell a soft drink.”

However, in a statement, Coca-Cola described the advert as “tongue-in-cheek” and stressed that they were: "not seriously suggesting people should call in sick when they are not.”

By creating a permanent, indisputable record of sick leave for every employee in your organisation, and automatically-calculating your employees’ ongoing Bradford Factor scores, LeaveMaster allows you to identify, and take action against, members of staff who do take unwarranted sick days.

Click here  to find out more.

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